Wednesday, May 19, 2010

Marketing Analysis of Bicycle Ridership Trends

Rick Vosper, one-time VP of marketing for Specialized bicycles and a 25 year veteran of bicycle marketing, has an interesting in-depth series of posts analyzing declining sales in the bike industry and debating ways to increase ridership.

I can't imagine how a cycling commuter who dabbles in marketing at work and volunteers with NICA so we can increase cycling amongst high schoolers would have found this type of analysis before the internet

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